NZ makes the news overseas

This comes from a Miami Herald story Airline seeks bald men as walking billboards

WELLINGTON, New Zealand -- New Zealand's national airline is offering to pay bald travelers to use their heads - literally - in a new advertising campaign.

Air New Zealand said it wants 70 recruits to stand in lines in three airports - while wearing temporary tattoos on the back of their heads so the displays can be seen by people lining up behind them.

The airline would pay 1,000 New Zealand dollars ($660) for each walking billboard, a company official said.

The tattoos will promote a new system that is meant to reduce check-in waiting times.

I guess there are markets in everything, even bald head advertising.

(HT: Carpe Diem)