Friday, 10 March 2017

An empirical analysis of mergers

Are mergers between firms always the great evil that some people would have us believe? A recent working paper by Celine Bonnet and Jan Philip Schain suggests may be not.

The paper is An Empirical Analysis of Mergers: Efficiency Gains and Impact on Consumer Prices. Its abstract reads,
In this article, we extend the literature on merger simulation models by incorporating its potential synergy gains into structural econometric analysis. We present a three-step integrated approach. We estimate a structural demand and supply model, as in Bonnet and Dubois (2010). This model allows us to recover the marginal cost of each differentiated product. Then we estimate potential efficiency gains using the Data
Envelopment Analysis approach of Bogetoft and Wang (2005), and some assumptions about exogenous cost shifters. In the last step, we simulate the new price equilibrium post merger taking into account synergy gains, and derive price and welfare effects. We use a home scan data set of dairy dessert purchases in France, and show that for two of the three mergers considered, synergy gains could offset the upward pressure on prices post. Some mergers could then be considered as not harmful for consumers.

1 comment:

Jim Rose said...

I look at the reaction of the business rivals. If they oppose the merger, it must be pro-competitive