Monday, 22 February 2016

Apple vs the feds: fhe facts

All this article from NetGuide makes interesting reading. But the most relevant point made is I think this one:
So Apple’s strongly worded response to the court order could have more to do with public relations and commercial fallout as it does with customer protection.

This isn't all that surprising as none of this is likely to be terribly palatable for Apple who’ll foot the bill for complying with the court order. While the costs of doing so are likely to be peanuts in the grand scheme of things, it’ll also do Apple no favours In an ultra-competitive smartphone marketplace, where any perceived weakness such as the feds being able to snoop through a phone could be exploited by competitors to turn potential buyers away from IOS.
In short, consumers don't want a phone from a company which will help the Feds break into it. Consumers value privacy and Apple have worked this out and responded accordingly. Competition, if not a genuine belief in liberty, forced Apple to the right decision.

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