... textbook orthodoxy [the neoclassical model] provides the theory of the firm mainly for economists who are not much interested in the theory of the firm per se. (Winter 1993: 186)Winter, Sidney G. (1993). `On Coase, Competence, and the Corporation'. In Oliver E. Williamson and Sidney G. Winter (eds.), The Nature of the Firm: Origins, Evolution, and Development, New York, Oxford: Oxford University Press.