Give people antilock brakes, airbags and other safety devices, and they “consume” the safety improvements by driving more aggressively. This phenomenon is called the Peltzman Effect, after economist Sam Peltzman, who first wrote about it in 1976. The decades-long effort to make highways straighter, wider and better-marked, with more guardrails and rumble strips, has eliminated one class of dangers only to foster another: the complacent driver with a cellphone in one hand and a cup of coffee in the other, steering the vehicle with a knee while occasionally glancing at what’s ahead.Eric's solution does seem a bit pointed.
Meanwhile, modifying roads and intersections so drivers are less comfortable—by making driving, in some ways, more dangerous—forces people to slow down and pay attention, producing a change in behavior that, paradoxically, results in more safety. This is also true for pedestrians, who Vanderbilt says are more cautious away from crosswalks than within them because they don’t know if cars will actually stop.
Wednesday, 18 March 2009
Over at Offsetting Behaviour Eric comes up with a nice example of, well .... offsetting behaviour.