Fans, and the general public, who are critical of ticket resellers ("scalpers") need to go back to demand and supply basics. Ticket reselling in an open competitive retail market situation like Trade-me is a good thing for fans, not a bad thing. Every resale of an event ticket on Trade me is to the mutual advantage of both the buyer and the seller. There is no coercion. There is no monopolistic price gouging. There are no secret back door dealings.The real question here is Why do promoters price in such a way as to give people the incentive to set up a resale market? Given that such a market exists the promoters and/or the club are missing out on profits. So why didn't they increase the price of the tickets to the game until supply equals demand? Or at least do what is done overseas and set up a resale market themselves? Someone should ask Leitch why profit making opportunities are being ignored. Is the club really so wealthy it don't need to worry about its income? I somehow doubt it.
Wednesday, 17 September 2008
Scalpers are good
Reading Not PC has drawn my attention to the stupid comment made by Peter Leitch that scalpers selling high priced tickets to the Warriors-Roosters match are "bloody mongrels". They are not. They are doing doing both the buyer and seller (themselves) good. Leitch needs to learn a bit of very basic economics. As the guy who taught me microeconomics, Dr John Fountain, has explained it on his blog, Strategic Economics,