Anti-Dismal
A blog on all things to do with economics and related subjects
Showing posts with label
advertising
.
Show all posts
Showing posts with label
advertising
.
Show all posts
Monday, 23 September 2013
Do men and women react differently to advertising?
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The short answer, at least for political advertisements, seems to be yes. A recent article at VoxEU.org looks at Heterogeneous response a...
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