Earlier I argued with regard to Fonterra's "Milk In Schools" program that,
Or if you get the kids drinking milk now and they keep on doing it you have, with a bit of luck, created a market for milk in the future. What firm wouldn't want this?Well Fonterra wants it. From the TVNZ website comes this,
Fonterra announced it will roll out the "Milk in Schools" to every primary school in the hope of a future pay day.Now all the owners of Fonterra have to ask is, Is this the best way to build a future market for milk? It does look an expensive way to achieve the end.
"Long term we want to have these kids on milk and not on carbonated drinks when they are 20 years old," says Spierings. "And when they earn a salary, they go to the supermarket and buy our milk."