Sunday, 31 August 2008

Starbucks vs. the little guy

Is the corporate coffee behemoth really unstoppable? Well actually it is. How? Plain and simple competition.

Starbucks has recently announced that it will close 600 of its around 12,000 American stores in the coming year. But as Starbucks contracts, many independent coffee shops are growing, beating the coffee giant in an upscale market it helped to create.

As anti-corporate crusaders are now discovering, instead of advocating for legal prohibitions on chain stores or attempting to zone the offending businesses off of Main Street USA, mom-and-pop shops can successfully combat the coffee behemoth by using old-fashioned market competition.

This video from explains.

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